Investor Brief

Co-parenting expense
transparency,
built on real bank data.

SplitMinder is the first co-parenting app built around shared, court-grade financial truth — for families and the professionals who serve them.

The Opportunity

Separated parents have no shared, trusted record of what they spend on their kids.

Today, expenses live in screenshots, group texts, and spreadsheets — fueling disputes, billable lawyer hours, and unreliable data in court. The category has no dominant product.

~12M

US children live in shared-custody arrangements. The population grows every year.

$0

Dollars currently spent on a category leader. No one combines bank data, professional access, and court-ready exports.

Billions

In annual family-law fees. Even single-digit-percent capture is a meaningful business.

Product

Built and live. Not a deck.

SplitMinder is shipping today on iOS, with a web portal for partner firms. The technical work — Plaid integration, classification, exports, portal — is done. The bottleneck is distribution.

Plaid-powered shared ledger

Both parents connect bank accounts. Both see the same source of truth in real time.

AI-assisted classification

Transactions are sorted personal vs. shared, by child, with minimal manual work.

Lawyer / mediator portal

Read-only access for the professional handling the case — invited directly from the dashboard.

Court-ready PDF exports

Monthly summaries formatted for mediation, filings, and reconciliation.

Child support tracking

Obligation history with a clean, auditable payment trail.

Receipt verification

Manual entries can be backed by a receipt — reducing fraud in contested cases.

Product Preview

The product, with live mock data.

Three of the core surfaces co-parents use every month — and the same surfaces a lawyer or mediator sees in read-only.

Good morning

Sarah

SM
January 2025This month
$1,247.50

Total shared expenses

You paid

$823.75

Mike paid

$423.75

Mike owes you$200.00
12
Approved
3
Pending
1
Disputed
Recent ActivitySee all
🏥

Dr. Smith Pediatrics

Medical · Today

$150.00

Pending
📚

Target - School

Education · Yesterday

$67.43

Approved

Monthly dashboard

Both parents land on the same shared total, who paid what, and what's owed.

Transactions

TODAY

🍕

Whole Foods Market

Groceries

$89.43

Shared
⚽

Soccer League

Activities

$175.00

Pending

YESTERDAY

👕

Gap Kids

Clothing

$124.99

Shared
🚗

Uber

Transportation

$18.50

Personal
📖

Kumon Math

Education

$150.00

Shared

LAST WEEK

💊

CVS Pharmacy

Medical

$34.99

Shared

Plaid-synced transactions

Each parent classifies their bank activity as shared, personal, or pending review.

Shared Record

January 2025
Split: 50/50Reconciled

Your share

$623.75

Mike's share

$623.75

Approved Expenses12 items · $1,247.50
🏥

Annual Checkup

Jan 15 · Medical

$250.00

Approved by both
S
M
📚

School Supplies

Jan 12 · Education

$89.99

Approved by both
S
M
🎹

Piano Lessons

Jan 10 · Activities

$200.00

Approved by both
S
M
🥗

School Lunches

Jan 8 · Food

$145.00

Approved by both
S
M

Shared record · court-ready

Reconciled monthly view that exports to a one-click PDF for filings and mediation.

Market

The wedge nobody is filling.

No competitor combines real bank data, shared classification, professional access, and court-ready exports. That gap is the wedge.

ProductFocusCo-parent fit
OurFamilyWizardCommunication, calendars, light expense logsPartial
TalkingParentsCourt-recordable communicationPartial
SplitwiseRoommate-style expense splittingWrong shape
Venmo / ZellePeer payments, no shared recordNo record
SplitMinderBank-data shared ledger + lawyer / mediator portal + court-ready exportsDirect fit
Go-to-Market

Lawyer-led distribution.

Family law attorneys and mediators are the primary growth engine. Every divorce or custody case is a captive moment of need. Our partner program turns each professional into a recurring source of qualified couples.

Free professional accounts

White-labeled monthly reports for attorneys and mediators.

Direct client invites

Professionals invite couples straight from their dashboard.

Referral revenue share

Partners earn when referred clients upgrade to Pro.

Florida-first beachhead

Cold outreach + courthouse-area QR signage in South Florida.

Business Model

Freemium for parents. Paid for professionals.

Three tiers, one shared infrastructure. Detailed unit economics, cohort behavior, and projections are reviewed live in the investor meeting.

Free
$0
per parent

One connected account, manual classification, basic ledger.

Core revenue
Pro
$5.99
per month · or $59.99 / yr

Full Plaid sync, both-parent ledger, lawyer access, court-ready exports, child support tracking.

Professional
$29
per professional / month

Bulk reports, white-label exports, multi-client dashboard, priority support.

12-Month Targets

What success looks like in year one.

25–40
Attorney / mediator partners
500–800
Active co-parent pairs
$3K–$5K
Targeted MRR
3–5
Documented case studies
The Partnership

A working partner, not a passive check.

We're inviting an operator-investor who owns marketing, sales, and growth. The founder retains product, engineering, and partnerships. Capital goes to growth — not founder compensation.

Specific terms, valuation, and use of funds are shared in the meeting.

Partner owns

Marketing strategy, paid acquisition, attorney / mediator outreach, growth funnel, and brand voice.

Founder owns

Product, engineering, Plaid and infrastructure relationships, legaltech ecosystem partnerships, corporate operations.

Shared

Pricing, major hires, future fundraising, geographic expansion.

Team

The people behind SplitMinder.

CR

Carlos Ruiz del Vizo

CEO & Founder

12+ years in CRO and performance marketing. Founder of Awasero Digital Solutions (2016). Multiple product builds and exits. Agency leadership at Outliant and Ignite Visibility.

Active startup mentor at 500 Global across cohorts in Korea, MENA, and LATAM. Bilingual (English / Spanish). Based in Coral Gables, FL.

GG

Gabriel Garcia

CTO

Leads engineering and the technical architecture behind SplitMinder — Plaid integration, the shared-ledger infrastructure, AI-assisted classification, and the cross-platform mobile and web stack.

Owns product reliability, security, and the engineering cadence that keeps SplitMinder shippable as the partner network and user base scale.

Want the full deal?

Specific terms, valuation, use of funds, and unit economics are shared in a working session — not on a public page.